The Director of Payer Marketing within Market Access will lead the marketing efforts associated with the GI/Pain Business Unit as it relates to marketing to market access customer segments. They will be responsible for developing the Market Access plan for key channels (commercial insurance plans, PBMs, Medicaid, Medicare) including pull through strategies and tactics. They will lead, design, develop, & ensure implementation of Payer Value Proposition development. This includes customer insight generation that may lead to innovative customer channel solutions.
PROFESSIONAL SKILLS & EXPERIENCE